Digital leadership is the strategic use of a company’s’ digital assets to achieve business goals. This can be dealt with both organizationally and at an individual level. Looking at it from an individual level, this is often carried out by those responsible for overseeing the digital assets. An effective digital leader will be aware of the business goals and knows how their job responsibilities support it. At an organizational level the digital leader could for example be a company that has successfully taken advantage of their digital assets to gain and also maintain a competitive edge. These digital leaders will explore how technology can be used to help their business become much more responsive to the needs of their customers and the ever-changing business requirements.